Establishing a unique web presence in the competitive digital landscape is a laborious task for small scale business. Due to the limitation of human resources, time, and money, it becomes difficult to dive into lucrative marketing campaigns. But with the effective SEO practices, you can get higher ranking on Google and other search engine result pages.
An emphatic search engine optimization (SEO) not only improves your online visibility but also help you get strong representation across the physical market. Being a small business owner, you should always think of expanding your customer’s reach to let people find you online as well as offline with ease.
Since Google changes its search engine algorithms on a constant basis, it becomes crucial for you to get yourself updated with the latest SEO trends and practices to get the most out of it. Here, in this, blog post, we will share the six local tips that will encourage small businesses to build strong web and localized presence using best SEO tricks.
- Generate Local Citations
If you are serious about improving your online presence, you will need to focus on getting an online local citation. In this method, you just need to introduce your business name, contact number, fax, address, and email address on other’s website to gain genuine visibility.
In other words, a local website mention the name and other details of your business on its web pages to let people search you quickly and easily. This means you should get the local business listing on leading social media and review sites that can influence your local presence in a breeze.
Well, there are various other tricks to help you get local citations for generating higher search engine ranking. Just make sure you leverage this method in the most optimal way.
- Create local landing pages
The concept of creating unique landing pages for different cities or location is something that improves your SEO ranking to a great extent. If you want to target particular cities, then this trick would help you gain the most out of it.
In this technique, you need to create a beautiful, and inviting landing pages that can directly target a specific city and boost its local search. To execute this trick strategically, you’ll need to including the following things:
- Name of your business, address, and phone number
- A unique and SEO-friendly URL and page titles
- Keyword-rich meta descriptions and meta tags mentioning location-specific words
- Include a map of your physical store/location
- An official email address
- Store hours
- Social media icons, etc.
Note: Never use the same landing page for different targeted cities. Most of the people just change the name of the city from the content to make it unique. This is a wrong approach because Google considers it as a duplicate content. Instead of this, you should create unique and engaging pages that can appeal to target locations.
- Quality and relevant content matters a lot
Creating a robust content strategy can help you achieve your SEO marketing goals with ease. Since Google prefers unique, high-quality and relevant content, you should focus on developing rich content development and marketing strategy for your web business.
If you want to improve your local search, then you should create local content that can target specific location or city. It can improve the visibility of your business and help customers to encounter your mortar-and-brick location with ease.
Apart from this, make sure you trail the best content optimization tricks for getting better rank on SERPs. Below are some tips that will help you achieve this:
- Create fresh and quality content
- It should be relevant to your products and services
- Add the most relevant keyword into it
- It should targeted your potential web customers
- Publish blog posts regularly
- Promote on different web channels and social media and a lot more.
- Use Internal Linking
Inter-linking is a key factor in SEO that can promote your website on the top of search engine result pages. Internal links help you connect your content and let Google know the structure of your site with ease. They can create hierarchy on your site and allows you to give key pages and posts of your site more link value than other less valuable pages. Through this, you will be able to boost your SEO and establish a unique online presence.
One of the best ways to do this is by adding a link to your relevant post into your main keyword while writing the blog post. It can direct readers to another part of your site and boost the pageviews and customer retention rate.
- Leverage Social Media Platforms
To market your business across the digital landscape, you will need to effectively use social media platforms. In fact, Google said that strong web presence on social media can boost your SEO and help you generate revenues for your business.
So, make sure you sync your website with your official Facebook page, share your business profile on Instagram, and promote your services and products via images and video on Twitter, Pinterest, YouTube and other social media sites to drive quality traffic to your site.
- Add genuine reviews
After setting up your website, it is your responsibility to build trust among your target web audience. To achieve that, you should add genuine reviews of your business, products, and services. This not only boosts your media presence and generate social media signals for your website.
You can ask your existing clients and customers to add reviews related to your services so that you can win the trust of new web visitors.
Credible SEO practices can help your small business to get better local search engine ranking on Google and other leading search engine pages. You can consider the above-mentioned tips to be on the top of SERPs.
About the author:
Brandon Graves has been working as a front-end developer with a reputed WordPress CMS customization firm over 5 years. He also describes himself as a bit of a geek who shares information about leveraging multiple benefits of WordPress. You can likewise follow Brandon on twitter.